Dream Bowl Names Boynton Director of Business Development and Strategy
Dallas-Fort Worth, Texas — September 16, 2026 — The Dream Bowl is proud to announce the signing of Malik Boynton as its new Director of Business Development & Strategy, bringing together an experienced football professional, entrepreneur, educator, and sports-business leader with a growing vision for the future of the Dream Bowl brand.
In his new role, Boynton will be responsible for helping develop and execute strategic business initiatives designed to expand The Dream Bowl’s national footprint, strengthen corporate and community partnerships, create new revenue opportunities, and enhance the overall experience for participating athletes, coaches, families, sponsors, and fans.
Boynton will also play a key role in identifying and developing strategic partnerships across the sports, entertainment, education, media, nonprofit, and corporate sectors. His responsibilities will include partnership development, sponsorship strategy, event growth, business relationships, athlete engagement, and long-term organizational planning.
“I’m extremely excited about this opportunity and what we can build together,” said Malik Boynton. “The Dream Bowl has created a platform that gives athletes an opportunity to compete, be evaluated, gain exposure, and experience an elite football environment. My goal is to help take that platform to another level by building meaningful partnerships, creating new opportunities for athletes, and developing a business strategy that allows the organization to continue growing nationally.”
Boynton brings extensive experience in football development and athlete advancement. Through his work with Draft Prep Academy Association, he has developed relationships throughout the high school, collegiate, professional, and sports-business communities while creating opportunities centered around athlete development, recruiting, exposure, mentorship, and education.
As Founder and Executive Director of Draft Prep Academy Association, Boynton has also worked to connect student-athletes with training, recruiting resources, media exposure, college opportunities, and community initiatives.
His addition to The Dream Bowl leadership structure represents a continued commitment to expanding the organization beyond the field and establishing The Dream Bowl as a comprehensive platform for athlete development, exposure, networking, and opportunity.
Expanding The Dream Bowl Vision
In his new position, Boynton will focus on several key areas:
Business Development: Identifying new business opportunities and strategic growth initiatives.
Corporate Partnerships: Building relationships with brands and organizations that align with The Dream Bowl’s mission.
Sponsorship Development: Creating sponsorship opportunities that provide meaningful value to corporate partners.
Event Strategy: Helping expand and enhance The Dream Bowl’s events and programming.
Athlete Opportunities: Developing relationships and initiatives that increase exposure and opportunities for participating athletes.
Community Engagement: Expanding partnerships with schools, nonprofits, businesses, and community organizations.
Media & Brand Growth: Helping strengthen The Dream Bowl’s visibility across digital media, sports media, and other platforms.
Strategic Planning: Supporting long-term initiatives designed to position The Dream Bowl for continued national growth.
The partnership also creates opportunities for collaboration between The Dream Bowl and Boynton’s extensive network throughout the football and sports-business communities.
“The future of The Dream Bowl is about more than one event,” Boynton added. “It’s about building a platform where athletes, coaches, businesses, sponsors, and communities can all benefit. I’m looking forward to helping create that infrastructure and developing relationships that can create opportunities well beyond game day.”
The Dream Bowl and Boynton will begin implementing their expanded business-development strategy immediately, with an emphasis on strategic partnerships, sponsorship growth, event expansion, and athlete-centered programming.
About The Dream Bowl
The Dream Bowl is a premier football showcase designed to provide high-level high school football athletes with opportunities to compete, receive exposure, connect with coaches and evaluators, and experience a nationally recognized football environment. The organization brings together athletes, coaches, families, media, sponsors, and football professionals through its events and programming.
About Malik Boynton
Malik Boynton is a football professional, entrepreneur, educator, trainer, and Founder and Executive Director of Draft Prep Academy Association. His work focuses on athlete development, recruiting, mentorship, education, media, and creating opportunities for student-athletes from youth football through the collegiate and professional levels. Boynton hosted the 2nd Annual DB Retreat and it was a HUGE success. Check below for a recap.